Many business consider SEO as the pivotal part of their on-line commuications/marketing strategy. Knowing that optimized web pages for search can markedly improve your site ranking whenever people key in your targeted keywords, they grapple with how best to get to the top of the list. Here are 3 simple rules on how to move forward:
Ask your vendor an SEO audit
Before any person or team of SEO specialists can create an effective SEO strategy, they need a full understanding of your site’s overall search performance. What’s good. What’s not good enough. What’s harmful! Of course, they must inspect the meta data, tags, selection of keywords, content format, and other technical factors that may inhibit the SEO performance of your website.
What’s the over-arching strategy?
After the audit, a detailed proposal should be expected. What’s the plan to help potential customers find you – and not your competitors? And and honest assessment of how long before you see results? They should single out the key performance metric they will use for the strategy.
Don’t lose site of your content
Besides keywords and topics, it’s also incumbent on your SEO specialist to check the content of your website. They should have copywriting and grammatical skills adept enough to help you the myriad of mine fields have google, bing, etc. rank you down for missteps. Remember Google’s RankBrain initiative is the key to every website.
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