Magic bullet to optimize? ….If there were one SEO factor that summed it up, then it would be to design not for a search algorithm, but for a person just like YOU who’s looking for what’s on his/her mind. Hmmmm, how to know that? 🙂
Consider What Makes This Exercise a Success
The simple answer is less time and more convenience — to be able to digest interesting information or complete an action that will take as little time as possible and is precisely convenient for the user.
Did they find what they were looking for and leave happy? Is the website mobile-friendly and fast? Are users getting to the bottom of the content as well as clicking on things? What are other signals out there, like mentions on other websites and links to the page in question?
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